It Triggers the Imagination The unboxing videos are fun. Kids love opening presents, playing with toys, birthdays, and holidays.

Unboxing videos that cater to children are a massive industry online. Kids unboxing accounts frequently rank in the top tier of YouTube channels with the most views.

Unboxing videos in YouTube have become popular among young kids, particularly around the holidays, but experts warn kids may not realize the videos are glorified ads.

L.O.L dolls, updated Hatchimals, Ryan's World Super Surprise Safe and more YouTube star toys are among 2019's top toy trends this year.

As many parents can attest, kids have profound buying power, or what Freeman and others in the literature refer to as “pester power.” Freeman argues that “pester power can result from watching these ...

L.O.L. Surprise Dolls and similarly in-demand “unboxing” toys are just the latest iteration of a perennially popular gimmick—that works on both kids and adults.

Star Wars just feels like toy unboxing videos lately, and Ahsoka on Disney+ isn't doing anything to change that.

Unboxing videos are big business, especially with kids. They are popular because they trigger our interest and emotions by telling simple stories.