Korean beauty companies have been leading the way for decades. Experts and ELLE editors reveal the best Korean makeup brands you should check out today.

K-beauty may be a certified trend in the West, but in South Korea, skin care routines that include moisturizers, masks, serums, and sunscreens have always been considered as basic as brushing your ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare ...

Cosrx is one of the most popular Korean skincare brands out there. It went viral for its Advanced Snail 96 Mucin Power ...

After entering Ulta, Korean beauty brand TIRTIR is kicking off a global tour in the US, and gifting free beauty products and ...