Root perms target the initial 2-3 inches of hair to enhance volume or texture using chemical solutions. Korean root perms subtly boost volume at the roots and are ideal for people with straight or ...

Frustrated by flat, limp hair? A root perm could be the solution. Possible for both curly and straightened hair, this treatment helps you add texture and achieve voluminous, bouncy hair. If you’ve ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had a pastel pink phase), I had to wait until I had a full head of virgin hair.

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...