Why Kotler’s Marketing Principles Still Ring True in the Age of AI

AI helps marketers work efficiently, but human creativity & empathy make them essential. Here are marketing principles for AI ...
Marketing Week

‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption

Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority. As an author, consultant and professor, ...
Kellogg School of Management

Philip Kotler

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...