There are drugstore lipsticks that rotate in and out of your makeup bag — you know, the wild colors you bought for Halloween ...

The beauty giant is making it easier to apply lipstick—and applying inkjet printer tech to brow customization.

Olivier Rousteing and L’Oréal Paris have teamed up on a capsule collection of lipstick, which marks the first foray into beauty for Balmain’s creative director.

L'Oreal Lipstick is a favorite of Dame Helen Mirren's — and it's just $7 on Amazon.

The makeup giant L'Oréal announced a handheld, computerized lipstick applicator. The device is designed to help people with limited hand and arm mobility. A L'Oréal exec told Insider the company ...

L’Oréal is also rolling out a makeup tool that brings augmented reality “painting” to your eyebrows.

Hapta is an accessibility-minded device that can help those with limited hand or arm mobility apply lipstick.

L'Oréal's HAPTA is a computerized makeup applicator that helps those with limited hand and arm mobility apply lipstick more precisely.

L'Oreal is staunchly defending the safety of its lipsticks after three of them and two by its subsidiary Maybelline were ranked in the top 10 of an FDA listing by lead content ...

The HAPTA lipstick applicator device from L’Oréal. Image: L’Oréal It works in tandem with lipsticks from L’Oréal-owned Lancôme that will "click" into the desired position on HAPTA.

One of the world’s major beauty companies is rolling out a new product to make makeup more accessible — a "smart" lipstick applicator tool. The tool, called HAPTA, is the first handheld ...