To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

This summer you can live like you’re in an Axe commercial when the brand sponsors a Hamptons nightclub for the entire summer. Will ladies be as irresistibly attracted to the club as they are to dudes ...

While speaking with PEOPLE about his AXE campaign, the comedian revealed the origins of his signature scent and why it's stayed the same for over a decade Pete Davidson is partnering with AXE to help ...