Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one. Social media still feels fairly “new” to many of us. It’s hard ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...

In every MBA program, starry-eyed students are likely talking about Nordstrom as the lodestar for customer service. There’s no end to the case studies and lore about bronze statues of returned car ...

From bright yellow tote bags to catchy Instagram hashtags—#btswithbumble, #snowplacelikebumble—some Columbia students are getting creative to promote dating app Bumble on campus. The Bumble Honey ...

Opinions expressed by Entrepreneur contributors are their own. Hearing the words “Just Do It” resonates immediately in most people’s minds with Nike. It is one of the most famous brand slogans in all ...