Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

RECORD-LOW PRICE: As of July 7, the LEGO Classic Creative Brick Box is just $15.29 (originally $34.99) — that's 56% off ahead of Prime Day. With Prime Day just 24 hours away, Amazon is building ...

Get building with the Lego Classic Creative Brick Box (10696). SAVE 49%: As of May 14, you can get the Lego Classic Creative Brick Box 10696 for just $17.99, down from $34.99. That's a 49% discount ...

Amazon's Big Spring Sale is almost gone, so now is a great time to stock up on tech devices, essentials and even toys. If you've been nostalgic about your childhood days playing Lego or hope to share ...

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Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

This week we're having a peek at a return of a classic idea – give a kid a box of LEGO bricks and they'll go hog-wild with creative building ideas. They've brought this idea back in a number of mixed ...

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LEGO: hoping to build on profits, brand awareness and user's fun. LEGO, the construction toy brand based in Iver near Maidenhead, has launched its first ever marketing campaign that focuses fully on ...