MTV will launch a new campaign, #MTVBump, which will allow viewers to get their own Instagram videos and Vines played on the channel as idents within two hours.

Launching tomorrow, the campaign features celebrity-driven idents that will appear across MTV’s network of 55 local TV channels in 162 countries, reaching a potential audience of 1.5 billion ...

The music videos will air on MTV 2, MTV Live and MTV Classic the week leading to the VMAs, which airs live on Sunday, Sept. 7.