Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

Dialogue AI launched on Friday with $6 million in seed funding and an aim to democratize market research.

Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the steps in primary market research. It’s ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Stravito gets conversational with AI Personas that surface richer insights from market research - SiliconANGLE ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. Customer intimacy is an essential component of your ability to ...

LONDON--(BUSINESS WIRE)--According to the latest market research report released by Technavio, the global chemical software market is expected to accelerate at a CAGR of over 11% during the forecast ...