Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

In the 2013 science fiction film Her, set in the near future, a lonely writer named Theodore develops an unexpected and profound relationship with an artificially intelligent virtual assistant ...

When it comes to market research, finding panelists and receiving accurate and fast feedback to find the next business opportunity is a constant struggle. Market researchers need a way to gain ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...