If you’re new to marketing, it’s important to understand the basics. That’s exactly what you’ll get in this article: a comprehensive marketing 101 discussion. Let’s start. Marketing is the process of ...

Opinions expressed by Entrepreneur contributors are their own. A business needs to have a strong online presence these days if its leaders want to be competitive — there is no way around that rule.

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

Marketing strategy is essentially your plan of attack to achieve your company's marketing goals. Your objectives, strategies and specific tactics are normally planned in your company's marketing plan, ...

Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

In affiliate marketing, you promote another merchant’s or company’s products and they pay you a commission if someone purchases through your affiliate link. And do you know, why is affiliate marketing ...