There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

NEW YORK, Nov. 18, 2020 /PRNewswire/ -- Broadridge Financial Solutions, Inc. (NYSE: BR), a global Fintech leader, today released its second-annual financial advisor marketing survey, which revealed ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

Real-time marketing is hot. Recently Richard Fouts of Gartner wrote that real-time marketing "disrupts the organization while putting competitors on the defense." But what is real-time marketing?

SEASIDE HEIGHTS, N.J.—Defined Marketing, a marketing solutions provider within the security industry, has announced the appointment of JoAnne Murphy as vice president of marketing and strategy. Murphy ...

SAN FRANCISCO - Whether a dental office wants to double profits, gain more referrals, or expand into a multidisciplinary practice, it needs to know its objectives and the strategies that should be ...

Panelists at the OMMA Conference & Expo's marketing panel on Monday echoed a theme that echoed throughout the day, by different voices in different rooms (apologies to Truman Capote): marketing ...

Marketing technologists are an emerging breed in the marketing world, bridging the gap between IT and marketing and focusing exclusively on marketing tech solutions and getting the most out of them.

As I was watching TV the other night, a commercial caught my attention. It featured a woman trying to get one good picture of her family. She had several pictures on her computer, but each picture had ...