Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...

With so many communication channels open to us, and a continual connection to them thanks to technology, most of us are living in an ‘always on’ world. Digital Marketers are taking advantage of this, ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

The Collins Dictionary is including more marketing and branding terms than ever before. Due out today (23 October), the new edition includes phrases such as macromarketing, misbrand and unmarketable.

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...