Topic 1 - Introduction to types of marketing from product marketing, service marketing, person marketing, organization ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

Digital marketing being a comparatively newer field, many individuals are curious to know about it as they are not aware. This blog is meant specially for them, as we will be discussing various ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

DM history being sketchy at best, it’s no surprise that some of our most treasured myths are inaccurate. Research shows, for example, that Homer Buckley did not invent the term “direct mail” in 1915, ...

Danny Sullivan gives his Introduction To Search Engine Marketing presentation. Since I am new to SEM, I thought I would cover it. ;-) So Vanessa Fox and I are sitting here, hoping Danny will teach us ...