In general, a marketing plan has four objectives: lead generation, brand awareness, brand consideration, and direct sales, (i.e., convincing your target audience to buy from your business).

A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market.

Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business.

The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company ...

How can you create a marketing plan that highlights the advantages you offer to customers? Consider your brand. How customers perceive your business makes a dramatic impact on sales.

Digital marketing is no longer adding the online factor to your marketing mix; it's about putting the correct plan in place to transform your business.

Build your business with our 9-step real estate marketing plan. Start off strong with our free downloadable real estate marketing template.

This detailed sample PowerPoint presentation covers situation review, market demographics, strategic positioning, corporate objectives, marketing objectives, sales objectives, and all of the ...