In the AI economy, where building software is fast and cheap, knowing what to build has become the ultimate competitive ...

Dialogue AI launched on Friday with $6 million in seed funding and an aim to democratize market research.

Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

When firms do marketing research there are a lot of questions they need to ask themselves as well as a few questions they want to make sure they never ask their cliets. Here we go through the three ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

A market and survey research firm based in suburban Philadelphia has acquired one of the broadcast media's most recognized quantitative and qualitative research firms — an entity long-associated with ...

Global sales of fully electric and plug-in hybrid vehicles rose 26% in September from a year ago to a record 2.1 million ...