The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of ...

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Starting a business isn’t easy and your expertise doesn't usually include marketing. Even if your product is in high demand, it is a challenge to let customers know where and when they can buy it.

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, customer experience, and sales strategies.

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

Opinions expressed by Entrepreneur contributors are their own. One of the biggest challenges for small business owners is getting a break from the day long enough to focus on marketing. This is a big ...

Today, marketing and branding efforts for any business require several critical ingredients to succeed. Entrepreneurs and owners of businesses of any size know that driving more traffic, sales, and ...

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Digital marketing services are not only one of the most successful small business ideas, but it is also a popular industry to work in. Digital marketing is the need of the hour, and every company ...

Hiring a celebrity to be a social influencer. Product placement on a popular TV show. Podcasts. Blogs. There are lots of sexy, fun ways to market your small business. They’ll cost a lot of money. And ...