Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the 1977 Fleetwood Mac album Rumours. It sold out lightning fast, and now ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

It was only right for the rock icon to follow up her 'Rumours'-era Barbie with a doll inspired by her first solo record, she ...

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The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time ...

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film  "KPop Demon Hunters" into toys, deepening ...