Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Charles Handy’s theory outlines four organizational cultures — power, role, task and person — each shaping how companies operate and employees interact.

Why is the Big Bang theory taught, if it's just a theory? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.