Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

Your mission is never about you. It is about what you will cause in the lives of others. This provides an interesting perspective on the value and importance of a corporate mission statement. This ...

A mission statement is a short statement produced by an organization that sums up its reason for being and its goals and principles. A mission statement tells the public and customers what they should ...

An old Sicilian proverb says that a fish rots from its head. A nonprofit organization, similarly, rots from its mission. Nonprofits are, by definition, mission driven. The leaders of a corporation can ...

Think of your mission statement as your “why” and your vision as your what. Values are the sometimes hidden “rules” you live by that shape every decision. You’ve probably seen a mission statement in ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission: Engage ...

Job responsibilities can shift dramatically in the course of a few years as a result of industry changes, technology advances, or increased efficiency. Most of us can look back to a time when we ...

While having a customer mission alone does not translate to a customer-centric organization, it is the first step in helping shape direction and purpose around the customer rather than yourself.

In the last 20 years or so, mission statements have gotten a bad rap in the business world. Often filled with meaningless jargon and empty buzzwords (I believe the mission statement may have given ...

Mission statements are documents intended to serve as a summary of a business’s goals and values. Their contents often reflect the fact that they are used both to enhance performance and to serve a ...