When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

The bell of an ice cream truck used to signify when an ice cream truck was coming near you. Now, there’s an app for that. The Mister Softee app allows people to track their favorite ice cream truck by ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Bruce Hill has tasted caviar and Chateau d'Yquem, but he still gets a thrill from the thought of a swirl of soft-serve ice cream. "I was about 6, and one of my first memories is of my first bite of a ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

EAST ISLIP, N.Y. (1010 WINS) – Now that’s a twist! After years of filling city streets with its iconic truck jingle, Mister ...

Owners of the iconic Mister Softee ice cream truck franchise want to put the freeze on three rogue operators -- two in Queens and one in the Bronx -- for ripping off their signature signage and jingle ...