Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food, beverage, and culture for over seven years. She is currently an editor at Food & Wine magazine, focusing on trends and ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app shows the locations of dozens of trucks across 18 states. Originally launched ...

The bell of an ice cream truck used to signify when an ice cream truck was coming near you. Now, there’s an app for that. The Mister Softee app allows people to track their favorite ice cream truck by ...

When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

You can track exactly where Mister Softee is in NYC with an app. Richard Harbus for The New York Post The emergence of Mister Softee’s ice cream trucks is New York City’s sign that spring has sprung ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

*New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

For millions of Baby Boomers and Gen Xers, the lilting jingle tinkling from slow-moving Mister Softee ice cream trucks conjures up nostalgic memories. But the realities the company’s dwindling number ...

Mister Softee has hired a team of private eyes in its ongoing battle with upstart competitor New York Ice Cream — with one investigator likening the companies’ rivalry to a “Mafia turf war.’’ “There ...