The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app shows the locations of dozens of trucks across 18 states. Originally launched ...

The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images Yesterday, as I ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Childhood summer memories are sweet, among them chasing after a Mister Softee ice cream truck rolling down your street. But you don’t have to chase anymore. There’s an app for it. The New Jersey-based ...

Childhood summer memories are sweet, among them chasing after a Mister Softee ice cream truck rolling down your street. But you don’t have to chase anymore. There’s an app for it. The South ...

The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

The Mister Softee folks are taking a hard line on what they say is trademark infringement -- a Queens soft-serve vendor using the company's popular melody. In a suit filed Friday in federal court in ...

RUNNEMEDE, N.J. (CBS) -- It's 55 days until summer and Eyewitness News is getting a rare look inside the Camden County factory where an area favorite is made. Mister Softee is a national brand, but ...

Remember that New Year’s resolution you just made? Well, forget it. Mister Softee is building a brick-and-mortar location in East Islip. That means sprinkle-packed cones, double-dipped swirls and ...