Mobile devices drive enterprise strategy, so how can you maximize their value?

Mike McHugh is president of DMI’s Government Digital Solutions Group. To better serve constituents, agency leaders have been doing some serious thinking about which tools and approaches will create a ...

A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately ...

This was certainly unexpected: When Alex Betancur, general manager of Publisher’s Clearing House (PCH) Online Network, looked at the sweepstakes giant’s Web site logs in late 2008, he was surprised by ...

The healthcare industry is increasingly turning towards mobile solutions. Stakeholders from across the healthcare space -- providers, vendors and payers alike -- want to know how to maintain the edge ...

The mobile gaming industry has enjoyed historic growth since 2020, albeit at a reduced rate post-pandemic. According to Udonis.co*, the global games market size and growth, including mobile games and ...

In Part 1 of this series, we shared data that made it clear that the desirable demographics of smartphone and tablet users heighten the need for a strong mobile strategy now. But we believe, and have ...

Industry experts and retail executives explored the next generation of mobile commerce strategies today at the M-Commerce Summit in New York, hosted by Mobile Commerce Daily. “More and more ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

Big Blue is pushing hard to put enterprise collaboration software on smartphones and tablets powered by iOS, BlackBerry, and Android Big Blue doesn’t make a smartphone or a tablet, doesn’t have its ...