So you thought all the cushy furniture, swanky artwork and theme rooms in model homes you’ve visited are just the fancy of a zealous interior designer. Look a little closer. You are witnessing ...

Behind the success of many new communities springing up in Orange County is experienced designer Lana Canova, vice president of Design Tec, a model home merchandising company in Newport Beach. Working ...

The children’s bedrooms in the Brookfield development model home in Lower Macungie Township are as spectacular as a stage set. One bedroom has a golf theme, with a poster of Tiger Woods, a Nike golf ...

Possibilities for Design, Inc. of Denver, a national leader in model home merchandising and interior design, has been named the finalist of seven awards in the 2016 MAME (Marketing and Merchandising ...

NORTHEAST FLORIDA -- Both art and science go into the interior design of a model home to help prospective buyers imagine it as more than just bricks and mortar. Also known as model home merchandising, ...

Even though model homes now are an extremely common marketing tool, this wasn’t always the case. Model homes are “definitely a postwar phenomenon, because they weren’t doing production housing before ...

During the boom years, when people would camp overnight to buy into a new community, the model home lost some of its impact as a selling tool. Some builders did not even decorate their models. Others ...