Modelo Especial soared to be the #1 beer in America. Then came Trump’s immigration crackdowns

Constellation Brands, which distributes beers including Modelo, Corona and Pacifico, has surfed a wave of spending by ...
Bleeding Cool

Modelo Teams With Kappa For a New Fútbol Collection

Modelo has come together with Kappa to make a new line of clothing that is clearly meant to get soccer and World Cup fans interested ...
Forbes

How Modelo Became The No. 1 Beer Brand In America

Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...
Newsweek

Modelo Mocked After Bud Light Boycotters Miss One Major Point

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Boycotters of Bud Light have been mocked for celebrating the beer brand ...
Inc

America’s Most Popular Beer Just Added a Non-Alcoholic Brew—With 1 Major Difference

This Dry January, there will be new non-alcoholic options to pick from in the beer aisle, including from America’s most popular brand. Modelo, the top-selling beer in the United States, is expanding ...
Reuters

Modelo, Constellation clash over meaning of 'beer' in US appeal

Jury said Constellation could sell Corona, Modelo seltzer under contract 2nd Circuit judges prod at Modelo argument that normal "beer" definition should apply Judges at the 2nd U.S. Circuit Court of ...
Marketing Dive

Modelo, Takis dare consumers to keep their hands off a co-branded vending machine

Modelo and corn chip brand Takis have teamed to create a limited-edition, temperature-controlled vending machine, per details shared with Marketing Dive. Contestants in the "Hands on a Hot Drop" ...
Marketing Dive

Modelo’s college basketball ad spend jumps 48% as championship fever hits

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...
Wall Street Journal

Modelo Brewer Projects $20 Million Hit From Trump Tariffs This Fiscal Year

Modelo brewer Constellation Brands said it expects President Trump’s new tariffs to increase its costs by $20 million this fiscal year. The Trump administration’s 50% tariff on steel and aluminum ...
CNBC

How Modelo dethroned Bud Light to become the top-selling U.S. beer

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...
MediaPost

Modelo Honors Hispanic Community In Centennial Campaign

Modelo’s new out-of-home ad effort celebrates the Hispanic community that helped make it the top-selling beer, by dollar sales, in America. The “Thank You for 100 Years of Modelo” national campaign ...