NEW YORK — "Mtn Dew" is getting a makeover, with the word "mountain" reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage unveiled a new logo and ...

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...

Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around ...

The odds of winning the lottery are about one in 300 million. If you have a tattoo of an old Mountain Dew logo on your body, your odds of winning Mountain Dew’s new sweepstakes are much, much higher.

Mountain Dew fans are famously loyal to the brand, so much so that some have even tattooed the soda brand’s logo onto themselves to prove their devotion. But what happens when the brand you love ...

Mountain Dew’s refreshed brand logo is now rolling out across retailers nationwide, and the brand is giving fans with tattoos of their old logo a chance for an update. Those who send photos of their ...