After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...
Coca-Cola is back with another series of AI-generated ads to herald the holidays — and they look just as bad as they did last year. The new ad campaign, titled the “Holidays Are Coming,” is a callback ...
Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too. By Steven Zeitchik Senior Editor, Technology and Politics This year’s ...
Coca-Cola is back with another series of AI-generated ads to herald the holidays — and they look just as bad as they did last year. That initial foray at making a vague AI homage to the original ...