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News

Cracker Barrel's new logo is a flop

PennLive on MSN · 4d
Cracker Barrel reverses logo change after backlash, Trump criticism
The restaurant chain abandoned its diversity-focused rebrand after a wave of criticism on social media, including from the president.
mlive · 3d
‘Our Old Timer will remain’: Cracker Barrel surrenders to furious customers in logo battle
The national restaurant chain is dropping it's recently updated logo after customers complained for days and threatened boycotts.
NBC News on MSN · 3d
Cracker Barrel will go back to old logo after conservative backlash
The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change in the branding decision.
5d

What's in a brand? Cracker Barrel stock tanks 10% after booting Uncle Herschel from logo

Since Cracker Barrel cleaned up its logo a week ago, it has been dressed down by those averse to the change. The restaurant ...
4d

Caitlin Clark debuts new signature logo with Nike: 'Dream come true'

Caitlin Clark and Nike teamed up to unveil her signature logo, part of Clark's introduction as one of Nike's latest ...
2d

Cracker Barrel rebrand: Why companies retreat when faced with consumer criticism

The Cracker Barrel saga is just the latest example of a consumer-facing company making big branding decisions, then pulling ...

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