After years of relentlessly focusing on direct-to-consumer sales, Nike is doubling back down on wholesale, a move some analysts say was bound to happen. In a Thursday call with investors, Nike ...

In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...

Bank of America maintains Buy rating on Nike with $84 price target, citing expectations of sales and margin recovery.

May 23, 2025, 6:43am CDT Updated: May 23, 2025, 7:30am CDT Nike Inc. Nike will begin selling its products on Amazon for the first time since 2019, the company confirmed. From the Portland Business ...

Nike (NYSE:NKE), the maker of athletic footwear, has rehired Tom Peddie, a seasoned executive who retired from Nike in 2020, Bloomberg reported. Tom Peddie has now been appointed as Vice President of ...

Nike is reportedly closing nine of its wholesale accounts: City Blue, VIM, EbLens, Belk, Dillard's, Fred Meyer, Bob's Stores, Boscov's and Zappos, according to an analyst note from Susquehanna ...

The wholesale channel is the largest channel for Nike’s (NKE) sales. Sales through retailers Foot Locker (FL), Dick’s Sporting Goods (DKS), Macy’s (M), Walmart (WMT), and Kohl’s (KSS), accounted for ...

Portland State University student Carolyn Davidson designed the iconic Nike swoosh less than a mile from the sportswear giant ...

Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it referred to as its “Consumer Direct Offense,” now more prudently called “Consumer Direct Acceleration.” ...