Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...
Puma is to cut one in eight office jobs as the German sportswear brand accelerates a turnaround effort under new chief ...
The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...
Puma is reorganizing its direct-to-consumer business. On Thursday, the German athletic company named Ronald Reijmers as vice ...
Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and outlet stores globally.
Just two weeks after PUMA announced that it will stop producing football boots with kangaroo leather this year, Nike now makes a similar announcement, revealing that it will be shifting away from ...
Behind Puma’s eye-grabbing prototypes lies a calculated strategy that’s pushing running shoe design into new territory ...
While Nike and Adidas have made positive steps towards addressing the issue, Stef thinks sports brands should sell single shoes at all their shops and online as standard practice. Some smaller ...
Erling Haaland had a pick of elite football clubs to choose from this summer, and he now has several sportswear brands chasing his signature. New Manchester City striker Haaland is yet to sign a boot ...
Nike has found itself in yet another trademark dispute. This time, rival shoe brand PUMA is attempting to block the Oregon-based company from trademarking the term “footware.” The Fashion Law reports ...