Google announced a new tool to help you import your offline conversion data into Google Ads. Yes, this is about giving Google your first-party data so you can do better targeting and to help you ...

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline ...

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A couple weeks ago, Bing posted on their Bing Ads blog about a new feature to allow you to import your offline conversion data into Bing Ads. Then Bing pulled the blog post. They reposted it a few ...

Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. The system ...

Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaign that prompted the call. Call conversion imports are facilitated through Bing ...

Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...

For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature. For B2B ...