Lessons on being a man (and a shirtless media sensation) from the Old Spice man. July 15, 2010— -- He's the man your man could smell like. He's on a horse. And he's changing the nature of ...

Cross star Isaiah Mustafa steals the first season as the title character's partner, and the show makes a playful Old Spice gag at his expense.

The makers of Old Spice have pulled off a cheap and quick marketing coup that could change the way consumer products are promoted. In the past few days, the deodorant company invited social-media ...

What’s more studly than white stallions, diamonds, and tickets to that thing you like? How about unprompted home improvement projects, hot tubs, and swan dives? And glorious pecs. Glorious. Click here ...

With Joe Miller's frontrunner status in doubt, the Alaska Republican's campaign is taking notes from that marketer's dream-come-true of a viral video. Yes, he's parodying the "Old Spice Man" ad to ...