Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. The business-to-business (B2B) industry has long witnessed the ...

For the uninitiated, marketing and PR are interchangeable. Some PR firms sell marketing services and vice versa. But while they can sometimes serve similar purposes, they're different and do not mean ...

Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Where should growth-focused founders invest? PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the ...

The 24/7 news cycle is full of doom and gloom these days, and chances are, you've seen headlines warning of a potential recession. In response, many companies are tightening their belts to weather the ...

Compare the job pathways of public relations and digital marketing in 2026. Learn about the fundamental distinctions in ...

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

From multinational corporations to the mom-and-pop shop down the block, from multicampus hospital systems to the local nonprofit, sooner or later—whether on a daily basis or in an hour of crisis—most ...