PR Newswire is unveiling independent data that highlights its position as an industry leader in SEO, AI search capabilities, online visibility and media pickup. A thorough analysis of online search ...

PR and SEO teams share a common goal–to increase a brand’s presence in the marketplace–but they take different approaches. As a business grows, it can be easy to silo groups and overlook opportunities ...

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge ...

Whether you crave industry authority or sales, brand recognition is necessary for making a name for your business. With more consumers spending most of their time online, it's never been easier to ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality ...

Even when AI overviews are embedded in Google results, they still impact clicks. A recent Pew Research Center report found ...

SEO strategies and best practices have changed so much over the last few years that the industry is starting to bleed over into another popular industry–public relations. In fact, many theorize that ...

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

"Revenue can atone for an abundance of sins." I first heard this statement from the podium of a regional Utah Technology Council (UTC) event in approximately 2004. One of Oracle’s global sales ...

As someone who is immersed in both client management and business development, I frequently hear from companies about the role that online search plays in their business. For some of the more B2B and ...