Pandora just announced the beta-testing phase of its interactive advertising rollout, as the idea of talking to machines has become more common on apps, websites -- and, of course, with chatterboxes ...

(Think of advertising as the bottom of a three-layer pyramid.) Pandora is unique for using an ad-based, audio service as a customer acquisition tool. To that point, 70 percent of the 465,000 net new ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

There is still room for digital transition in advertising, especially in audio, as shown by Sirius XM Holdings’ SIRI third-quarter results. Advertising revenue growth in Pandora and off-platform (the ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

Professional studio microphone recording voice with audio waveform signal, dark blue background, recording studio, broadcasting or podcasting banner with copy space After spending $4 billion combined ...