No one wants to fail. We spend our lives trying to prove to ourselves and others that we are not a failure. But what if failing is part of what can help unlock success? As Thomas Edison famously said, ...

The ad industry has been relying more and more on data to meet the needs of their clients. Over the past five years large advertising holding companies have been acquiring, investing in, or launching ...

Google teased a number of generative artificial intelligence (AI) developments for advertisers coming down the pike as part of its Marketing Live showcase, including more ad formats integrated into ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

The global “Doritos Silent” campaign brought “crunch-cancelling” technology to PC gamers so that they could still snack and play. In a recent chat with Doritos’ Global Head of Marketing Fernando ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

‘Old-fashioned’ strategies — direct mail, billboards, radio — still have a place in an HVAC contractor’s marketing toolbox. The first article of this two-part series discussed some of the online ...

Webinars are quickly becoming the most powerful marketing tool in your arsenal, and they’re dead easy to use. They’re a fantastic way of connecting with your existing customers, attracting new ones, ...

EA says developers should build in-game ads into future titles from day one, calling it a major opportunity for console and ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...