Fashion Institute of Technology’s 2020 graduating class in the Master of Professional Studies program in cosmetics and fragrance marketing and management has presented the findings of its two capstone ...

Let the (fragrance) notes be heard — and seen. In stark contrast to fragrance marketing’s long-standing, sex-centric M.O., many of the category’s buzziest brands today are leaning into perfume notes ...

Have you ever walked down the street and been hit with a random smell that immediately transported you to a distant memory? Or has getting a whiff of a stranger’s aroma ever made you think of someone ...

I thought there was no better marketing tool than scent to establish a brand's unique identity. At Lotte Department Store, you can smell Lotte Department Store's scent, and at Starfield, you can smell ...

Amid the pandemic and the new normal of wearing face masks, the perfumery industry can leverage visual cues online and in-store to boost and enrich the consumer’s sensory experience of fragrances, say ...

Christian Dior said: "A woman's perfume tells more about her than her handwriting." Clients who pay $50,000 for their own custom fragrance certainly hope so. Some bespoke perfumers will spend months ...

Perfume is for women and cologne is for men — that, for many, is what we’ve been taught for most our lives. Walk through a department store and you will likely see strict gender lines. The colognes ...