LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina ...

LEGO SMART Play is weird, silly, and daft, both as a concept, and with its ultimate execution, but needs to grow from its ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

Lego’s audience has notably shifted in the last two decades, from primarily young kids with creative imaginations to older ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being paid isn't quite worth it. Reading time 3 minutes Ever since they were ...

From the makers of LEGO Builder’s Journey comes a new two-player cooperative adventure about friendship and play. When two friends make it their mission to rescue an abandoned spaceship, they embark ...