Premier Inn, the U.K.’s largest hotel chain, has appointed creative agency Born Social as its social AOR. The agency will be responsible for creative development, production, design and community ...

Whitbread is planning to add more than 2,200 Premier Inn and hub by Premier Inn bedrooms across 17 Outer London locations as part of its growth strategy.

Whitbread has cautioned it will face a roughly £35 million hit linked to business rates changes announced in the Labour Party Autumn Budget.

Whitbread’s Premier Inn reported strong third-quarter occupancy figures for its 890 hotels, averaging 85 percent. Executives credited the performance to travelers becoming more cost-conscious during ...

An independent hotel, with quirky decor and a seasonal menu, might sound lovely — but often, you just want the reliability (and affordability) of a chain. And now, a new list by consumer giant Which?

Branded rivals Ibis, B&B, Motel One, and Best Western better watch out. UK-based brand Premier Inn is hungry to grow in the large German market. Premier Inn, the UK’s largest hotel chain, wants to ...