Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are ...

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE ...

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...

Google’s programmatic audio ads are now available to all advertisers using its demand-side platform DoubleClick Bid Manager. The news, announced Wednesday, gives marketers global access to advertising ...

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Programmatic video platform Tremor Video, has unveiled a new programmatic audio solution for advertisers designed to expand seamlessly their digital strategies beyond – or in concert with – video and ...

In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now closed, and the protocol awaiting release, ExchangeWire delved into the pending ...

OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the largest streaming music service in the U.S., today announced that its audio inventory is now generally available for programmatic buying, giving ...

Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday. Welcome to Hot Pod, a newsletter about podcasts ...