Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

You can increase your company's exposure to potential clients and generate increased revenue if you conduct a successful marketing campaign. You should carefully monitor the results of the campaign ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Want to make a woman feel uncomfortable? Just ask about her strengths. It's no stereotype: Studies show that women are notoriously bad at promoting themselves. One study, from employee search firm ISR ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

COSHOCTON – Coshocton’s status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday. The daylong Born in Ohio ...

I had the misfortune to get involved with a sales person yesterday while trying valiantly to complete a project before the deadline. I wasn't able to convince him that I was busy and I didn't want to ...