The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

PUMA has unveiled a major shake-up of its brand marketing structure as it looks to strengthen storytelling across product and ...

Puma Investments (“Puma”), the Investment Manager, is pleased to announce the appointment of Jessica Franks as its new ...

German sportswear brand Puma is set to cut some 900 administrative jobs by the end of 2026 as the firm posted disappointing ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

Valdes, who has been a member of Puma's management board since 2023, will now be responsible for brand marketing, product, ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to ...

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and ...