The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

German sportswear brand Puma is set to cut some 900 administrative jobs by the end of 2026 as the firm posted disappointing ...

Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...

Valdes, who has been a member of Puma's management board since 2023, will now be responsible for brand marketing, product, ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and ...

PUMA has unveiled a major shake-up of its brand marketing structure as it looks to strengthen storytelling across product and ...

Puma Investments (“Puma”), the Investment Manager, is pleased to announce the appointment of Jessica Franks as its new ...

This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...

Puma is casting Forever 21’s alleged copying of Rihanna’s collaborative shoe designs as more than an affront to its intellectual property, but a threat to its entire business. The judge said last week ...