Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma is to cut one in eight office jobs as the German sportswear brand accelerates a turnaround effort under new chief ...

This "Hibiscus" Puma Hali 1 will be released in September at Puma.com and at select Puma retailers. Scroll on for a closer ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low ...

Sporting-goods company Puma intends to expand its continuing cost-reduction program and said that it aims to return to growth ...

German sportswear brand Puma is set to cut some 900 administrative jobs by the end of 2026 as the firm posted disappointing ...

Puma is navigating a challenging financial period. The German sportswear giant has reported losses of €300 million in the ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

German sportswear maker Puma on Thursday said it would cut 900 jobs in its corporate workforce globally by the end of 2026, ...