The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...
Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...
The internal challenges are compounded by a sector-wide impact from US tariffs on imports, factors that collectively prompted ...
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Puma warns of lower 2025 sales and swings to quarterly loss
In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...
Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and ...
The company logged third-quarter sales drops of 10.4 percent as new CEO Arthur Hoeld also outlined his plans for the ...
Shrinking market share, weak demand and US tariffs prompt Puma to warn of annual loss Read more at The Business Times.
This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...
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