This "Hibiscus" Puma Hali 1 will be released in September at Puma.com and at select Puma retailers. Scroll on for a closer ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low ...

Sporting-goods company Puma intends to expand its continuing cost-reduction program and said that it aims to return to growth ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

PUMA and Madhappy join forces for a fresh, feel-good collaboration that blends classic sport style with mindful design ...

Puma is navigating a challenging financial period. The German sportswear giant has reported losses of €300 million in the first nine months of 2025—a worrying figure ...