The Advertising Standards Authority (ASA) has ruled against online cremation firm Pure Cremation, based in Andover, Hampshire ...

When it comes to planning for the inevitable end of life, it can be an extremely daunting and emotional process. That's why Pure Cremation offers a compassionate approach that puts you in control of ...

Pure Cremation’s advert has been pulled be regulators for claiming an attended funeral service was part of its standard plan ...

The ASA said the ad misleadingly implied that the standard Pure Cremation package included an in-person funeral service, when ...