Jaguar Land Rover, or JLR as it’s now known, is breaking into four sub-brands as part of its new corporate identity. Range Rover, Defender, Discovery, and Jaguar will become their own distinct brands ...

Jaguar Land Rover rebranded itself as JLR and unveiled a new “House of Brands” strategy. Instead of two brands, Jaguar and Land Rover, JLR will have four families of brands: Jaguar, Range Rover, ...

The company is reducing its number of platforms as it aims to go hugely electric by 2030. Jaguar Land Rover is embarking on a massive $19 billion overhaul of its business that will see the company ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

It’s most posh on the outside, invoking its up-up-upscale sibling, but the interior is simpler. I was surprised when I […] ...

Jaguar Land Rover is pushing back the launch of two key electric models amid “surprising” demand for its plug-in hybrids. The announcement comes as the company is seeing strong interest in the first ...

Last month, Jaguar Land Rover announced plans to accelerate their electrification plan and transform their Halewood plant into an all-electric production facility. The automaker also revealed their ...

When Land Rover revealed the new Discovery Sport at the Paris Motor Show, it didn’t just present a new model; it kicked off a whole new era for the British purveyor of sport-utility vehicles. And that ...

Michael Frank has been writing and editing car and motorcycle coverage for the past two decades. His outlets have included Forbes, Coolhunting, The Wall Street Journal, Car & Driver, Road & Track, The ...

It's been 36 years since the first Discovery SUV rolled off the Land Rover assembly lines, and in the time that has passed since the nameplate established itself as the go-to one for the people in the ...